This is a very logical move for an array of reasons. First and foremost, the video game industry generated just shy of $185 billion in revenue last year (with a big ol’ B), which absolutely dwarfs the movie industry. And good things can happen when an indie game catches on. Just look at what came of “Five Nights at Freddy’s,” which started as a humble indie game and became a huge multimedia franchise. Perhaps not coincidentally, Blumhouse is currently making a movie based on that game. It all comes around. Zach Wood had this to say in a statement of his own:
“Through my time in the industry, I’ve had the good fortune of working closely with developers to bring their ideas to life. There’s a unique opportunity for horror and genre in the indie game space, and I’m thrilled about teaming up with Blumhouse to meaningfully leverage the company’s brand, reputation, and creative talent.”
Another thing to consider is that Blumhouse and James Wan’s Atomic Monster announced plans to merge at the end of last year, and that deal is expected to close in the next few months. Having a video games division will provide the combined might of Jason Blum and James Wan, the man who brought us “Saw,” “Insidious,” and “The Conjuring” universe, even more room to play. No projects have officially been announced yet but we would expect Blumhouse Games to hit the ground running. Stay tuned.