It’s hard not to read this news of a sequel to “M3GAN” and not attribute it to its outlandish advertising campaign. Universal leaned hard into the film’s inherent campiness, operating the movie’s Twitter page like a stan account and sending out dancers into New York City to recreate her now-famous dance. It was topical, but not in a way that seemed like out-of-touch advertising executives were mimicking what they thought teenage to 20-something Internet users sounded like. In an age where it seems like every movie is getting under-marketed, “M3GAN” advertised itself hard, and yet, it never seemed overbearing because of its own self-awareness.
Arguably, that cheeky self-awareness have led to more and more people embracing the film. “M3GAN” grossed over $30 million in its opening weekend, which means it quickly made two-and-a-half times its budget over its first three days of release alone. As of right now, “M3GAN” has made $91.1 million worldwide, and it’s likely going to become 2023’s first $100 million grosser over the next few days. It’s really no wonder, then, why a sequel would be greenlit.
Unfortunately, we’ll have to wait a while for our bestie to grace us again. “M3GAN 2.0” is scheduled to be released on January 17, 2025.