TIFF Hires Judy Lung as VP of Public Relations & Communications

The Toronto International Film Festival has employed veteran Canadian media government Judy Lung as its VP of public relations and communications.

Lung, who begins within the function on Monday, most not too long ago served as director of communications for Canadian exhibition big Cineplex.

Over her 20-year profession, Lung has dealt with public relations and communications for a few of Canada’s main arts and leisure organizations. Her current publicity campaigns span titles comparable to “Scarborough,” which is predicated on the novel by Catherine Hernandez, and David Cronenberg’s “Crimes of the Future.”

Lung beforehand labored for TIFF in 2008 earlier than transferring on to roles with Corus Entertainment, Shaw Communications, Shaftesbury and Touchwood PR.

Recently, Lung served on the board of advocacy group BIPOC TV & Film and was instrumental in its development, main the incorporation of the non-profit in addition to the event and launch of HireBIPOC, a web based database created in partnership with Bell Media and greater than 40 business teams. The initiative to rework hiring practices and enhance alternatives for BIPOC creatives and crew launched in 2020 and at the moment has over 8,000 members.

“Judy Lung is a well-respected industry leader whose experience across the arts and entertainment sector will be a great asset to TIFF as she joins our senior management team,” stated Cameron Bailey, CEO of TIFF, asserting Lung’s appointment.

“She brings an impressive breadth of experience, including past positions with TIFF, and has established strong relationships with media, creators, talent and industry stakeholders in Canada and around the world,” added Bailey. “Judy is a seasoned professional with a demonstrated commitment to TIFF’s values and mission. We’re looking forward to starting our work with her.”

Lung added: “I’m thrilled to be joining TIFF at such a pivotal and exciting time in the organization’s history. The festival has played an important role in my career, influencing and informing my understanding and appreciation of film and its potential to initiate transformative change. It’s an honour to return to TIFF in this new role, to work alongside Cameron and the esteemed leadership team, staff, volunteers and partners across the industry as we look ahead to the next 50 years of showcasing talent and bringing audiences together to experience the unmatched power of film.”

In the function, Lung will oversee the communications staff and its work on this yr’s competition in addition to TIFF’s year-round programming. Additionally, she might be accountable for the planning, improvement and execution of exterior and inner communications efforts, and can oversee communications for TIFF’s newest three-year strategic plan.

The competition’s plans embrace rising the org’s year-round engagement with audiences and the business; curating “exceptional experiences” at its Toronto-based headquarters, the TIFF Bell Lightbox; and increasing the competition’s function in worldwide markets.

TIFF returns for its forty eighth version from Sept. 7-17.

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