Not a chook or a airplane — nope, it’s a brand new limited-time NFT-based film advertising stunt from Warner Bros. Home Entertainment.
As bodily disc gross sales have waned, Warner Bros. is attempting to ascertain a brand new home-entertainment enterprise mannequin based mostly on nonfungible tokens (NFTs), which confirm possession and authenticity of digital content material. Customers can purchase, promote and commerce the NFTs in Warner Bros.’s on-line market, powered by content material blockchain know-how supplier Eluvio.
Its latest NFT-based bundles are constructed round 1978’s “Superman: The Movie,” starring Christopher Reeve and directed by Richard Donner. The Superman Web3 Movie Experience is a multimedia NFT that features the movie in 4K Ultra HD format, plus extras like picture galleries and artist renderings by notable DC artists. The studio is hoping to generate pleasure amongst NFT fans and DC aficionados, to earn money by the preliminary gross sales in addition to to foster an engaged neighborhood of followers with the potential for longer-term upside.
The Superman Web3 Movie Experience will likely be obtainable for normal buy beginning Friday, June 9 (with early entry on June 8 for earlier patrons of Warner Bros. NFTs) at web3.wb.com for a restricted time — a synthetic shortage designed to drive gross sales of the bundles, which can value $30 for the Standard Edition and $100 for the Premium Edition. Customers should purchase them utilizing a bank card or cryptocurrency as soon as they create an Eluvio NFT media pockets that acts as a “digital vault” and permits customers to stream and think about the content material.
The Superman launch is the second installment within the “WB Movieverse” following final 12 months’s first-of-its-kind “The Lord of the Rings: The Fellowship of the Ring” (Extended Edition) NFT film bundle.
Details on the Superman Web3 Movie Experience’s two editions:
- Standard Edition ($30, on sale for one week from 8 a.m. ET on June 9 to 7:59 a.m. ET on June 16): Includes an interactive location-based navigation menu, Superman: The Movie Theatrical Version, beforehand launched particular options and a picture gallery that includes stills and behind-the-scenes photographs.
- Premium Edition ($100, on sale for twenty-four hours from 8 a.m. ET on June 9 to 7:59 a.m. ET on June 10): Includes three totally different variations obtainable for buy individually — Truth, Justice and Hope — every that includes an illustration of Christopher Reeves’ Superman from considered one of three DC artists: Ivan Reiss, Ben Oliver or Bill Sienkiewicz. Each variation consists of an interactive and explorable location-based navigation menu and three variations of the function movie: Superman: The Movie Theatrical Version; Superman: The Movie Expanded Director’s Cut; and Superman: The Movie Extended TV Edition. The bundle additionally consists of beforehand launched particular options, picture galleries that includes costume and element photos from the Warner Bros. Archive and behind-the-scenes photos.
Early entry to all editions of the Superman Web3 Movie Experience will likely be obtainable on June 8 to DC Bat Cowl NFT holders at 8 a.m. ET; to DC3 holders at 11 a.m. ET; and to The Lord of the Rings Web3 Movie Experience holders at 2 p.m. ET.
Purchasers of the Superman Web3 Movie Experience additionally will obtain a free voucher code for a DC3 Super Power Pack: Series Superman from the DC NFT Marketplace (nft.dcuniverse.com), providing three randomly chosen Superman comics with rarities starting from “Common” to “Legendary.” The packs are time-gated, open-edition drops, restricted to at least one per account. WB says it is going to launch new themed packs each few weeks.
“For fans of this beloved and iconic film, ‘Superman: The Movie’ is being released as an exclusive Web3 film and immersive digital collectible for the first time,” Michelle Munson, CEO and co-founder of Eluvio, stated in a press release.
Customers who purchase one of many Superman NFT film bundles can watch, gather and/or promote them within the Movieverse market, which relies on the Eluvio Content Blockchain. The corporations say that what’s notable is that the core digital property together with spinoff NFTs are all on the blockchain, not simply the token (NFT) itself.
According to Eluvio, its blockchain structure is extra environment friendly than conventional streaming and content material distribution techniques as a result of it considerably reduces community storage and utilization necessities. The Eluvio Content Blockchain additionally makes use of what the corporate calls an eco-friendly “proof-of-authority” consensus, which avoids the excessive vitality consumption utilized in computational “proof-of-work” blockchains.
Watch the trailer for the Superman Web3 Movie Experience: